Vancouver Location
2110 West 4th Avenue
Vancouver, BC
Canada V6K 1N6
p 1-604-736-8020
toll free 1-877-836-8020

m-s 10-6 : sun 11-6


Victoria Location
104a - 560 Johnson Street
Victoria, BC
Canada V8W 3C6
p 1-250-385-8020

m-f 10-5 : sat 10-6 : sun 11-5


Contact Us

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About Us

We began our business journey by creating Fig - an organic clothing company for kids - and in five years built a considerable reputation and following for our unique graphics and quality organic fabrics. During that period of growth and evolution, we always imagined our own brick and mortar store to combine Fig, with other like-minded sustainable brands, into a modern retail environment. The opportunity finally came when a well-known kids store in Vancouver named Hip Baby went up for sale on the heels of the economic meltdown in Autumn of 2008.

Many late nights followed while we plotted our future, fine tuned our vision and re-imagined the Hip Baby brand, and on February 12th, 2009, opened our doors to the world. Since then, Hip Baby has made its mark in the city of Vancouver and has become a go-to kids store providing customers with playful, modern and always thoughtful products. Everything available in our store has been thoroughly researched and scrutinized so they are not only safe and functional but fun and stylish.
We then made the leap over the Georgia Straight and opened our second location, with new partners Mary & Philippe Lucas, on Lower Johnson Street in beautiful Victoria, BC on April 3rd, 2010. The intention is to provide customers in both cities with a consistent experience by offering the same great products and level of service while remaining loyal to a sustainability mandate that began with Fig.

We also strongly believe in creating community and Hip Baby now reflects that desire by creating a place for moms, dads, kids, grandparents, aunts and uncles and anyone else connected in some way to the wonders of childhood. Both stores have plenty of room for strollers, as well as a nursing chair, change table, and a community billboard with lots of local information and events for families. We hold monthly workshops to show how easy and effective cloth diapering is as an alternative to single-use disposables, healthy food introduction, babysitting meet and greets, and other informative subjects to assist parents navigate the often overwhelming world of modern parenting.

And still, our journey has only just begun.

Hip Baby - sustainability, value, function -
and a whole lot of style.
Newborn to Six

Michael Ziff and Jen MacCormack
Owners of hip baby™
and Fig Organic Kids Fashion

Mary and Philippe Lucas
Co-owners of hip baby™ Victoria