About us

The journey began when Fig was created - an organic clothing company for kids. Five years later Hip Baby was purchased. In February 2009 we re-opened Hip Baby with a complete rebranding and store redesign. Hip Baby has made its mark in the city of Vancouver, voted Best Baby & Toddler Store, and has become a go-to baby, toddler, and kids store providing customers with organic, modern, and always thoughtful products.  

Jen MacCormack is the passionate and creative owner of Hip Baby, a beloved Vancouver-based boutique store that offers a thoughtfully curated selection of eco-friendly and stylish baby products. With over 20 years of experience in the baby retail industry, Jen is a true expert in the field, and her commitment to sustainability and customer satisfaction has made Hip Baby a go-to destination for parents looking for exceptional baby products.

Hip Baby offers modern & organic products for your newborn to 6 years old. We have a diverse selection of toys, cloth diapers, baby carriers, diaper bags, and all of your newborn needs. Some of our favourite brands are Jellycat, Grimm's, Eeboo, Loulou Lollipop, and Herschel. We carry kids' shoes, boots and clothing from such brands as Hunter, Kamik, See Kai Run, Tea Collection, Noppies, Hatley, and more. With many products that are locally made, and Canadian. It is a one-stop-shop for baby registries, baby shower & birthday gifts, with free gift wrapping in-store to make it all easier for you!